Social media marketing in China for a functional food product
We designed and ran influencer (KOL) content tailored to the Chinese social media environment.
By communicating the product's functional benefits in accessible terms, we helped build awareness and word of mouth on social platforms.
Project Overview
We supported the China-facing marketing of a major Japanese manufacturer's functional food product, driving brand awareness and conversation through KOL campaigns and ad operations centered on RED (Xiaohongshu).
What CERES Did
Combining KOL marketing on RED with paid social, we designed the path from awareness building through to purchase intent.
Take the first step into China — together.
